We know you are looking for ways to improve your business, so we are going to tell you how the new digital tools that originated from the evolution of the Internet help your company.
What was born several decades ago, today has become an essential part of life. Technology has advanced and the evolution of the Internet is a fact. Learn about its main milestones and how they can benefit your company.
The birth and Evolution of the Internet
The Internet appeared in the world in the 70s, but before that, it had a predecessor: ARPANET, a network created with the idea of interconnecting scientists between universities.
Then in 1971, it would send the first e-mail. And by the end of that decade, Apple was already launching the first personal computer. In short, this was the evolution of the Internet in the 1970s.
The emergence of search engines
In the 1990s, the evolution of the Internet was exponential. Around 1995, Microsoft launched Internet Explorer. Then, within three years, we saw the arrival of broadband and Google, the great search engine.
The new millennium came as a surprise to many, with the arrival of new ways of interacting with each other. Skype, YouTube, Gmail, and all the social networks we know today were born.
The evolution of the Internet has allowed the creation of new communication channels, fundamental to boosting your business, the most important: social networks.
Social networks and new forms of communication
The evolution of the Internet has allowed the emergence of new ways of interrelating: social networks. Thanks to their massification, your business can now take advantage of them.
Have you thought about bringing traffic from Facebook to your website, are you thinking about positioning your brand in this social network, do your customers want to know more about a product and you facilitate that communication?
Many companies are using Facebook, Pinterest, LinkedIn, or Instagram to communicate quickly with their customers. Through these channels, they respond to suggestions and interact with their users. In addition, they are the ones who advertise your business on the networks. They share your content, give their opinions and participate in debates about the good and bad things about your products, etc.
Hence the importance of maintaining a good image of your business on social networks. Therefore, you must be constantly renewing its content, because an outdated page can harm your company.
For example, generating content on Facebook and increasing your followers is one of the keys to bringing potential customers from the social network to your website (Esteve, 2018).
Augmented reality (AR) in the evolution of the Internet:
Although not all companies currently use it, AR is quite a useful technology for your business.
To sell an item, you can give your customers the chance to try it out. With AR, you give them a unique interactivity, since you will provide them with a parallel reality with images, data, music, or animations.
It also allows you to make your brand more visible by providing relevant information through applications. In a supermarket, for example, your customer can scan the QR code of your product and get valuable information.
What is IoT or the Internet of Things?
The evolution of the Internet has enabled this network to generate convenience and applications for everyday use. The Internet of Things is a clear example of this.
IoT is the ability of certain objects to generate information or follow orders through sensors connected to the Internet. Telefónica has internally called the IoT Path the journey that the user experiences as he/she discovers the capabilities of IoT, from the moment the devices are connected and begin to obtain data.
This path has 4 steps that make up the IoT operation process. In this route, data is first obtained through sensors present in the devices, then it is transmitted through different connection networks and then processed in the different platforms operating in the cloud. Finally, all the data obtained in the process can be analyzed, either by software or by the user himself.
For example, from a mobile device, you can manipulate a light switch, a washing machine, or any other household appliance, through connections with 2G, 3G, or 4G technologies, in addition to the traditional Internet connection. These connections will allow you to obtain information about the device and its operation, which through a network transmits the data to the cloud and where it is processed so that you can finally receive on your mobile device all the analyzed information or you can analyze it yourself.
IoT turns commonly used devices into intelligent machines. It is an enabler of digital transformation that offers endless possibilities for companies and businesses. Through all its possible applications IoT together with Big Data helps companies to make better decisions and to have a better vision of their business, thus achieving cost savings. All this is through connectivity and data analysis obtained through connected devices.
IoT is a new step on a path that we at Telefónica know very well because it is in our DNA to help the world move forward, thanks to digital technologies and communications.