Information technology in companies: how does it impact business?
The rapprochement between the corporate universe and technological resources has been a natural process that responds to new market demands. Today, for example, information technologies in companies play an extremely important role, enabling the migration to a much more efficient, agile, and sustainable operating model.
Increased competition and new consumer demands have required companies to invest in tools that enable more assertive management performance, based on reliable and results-oriented data. But beyond this general overview, what is the real relevance of IT for business?
If this is also your question, continue reading this text!
Here you will find a lot of information about digital transformation and you will understand why organizations that want to undertake high and challenging projects need to have IT tools.
What is the importance of digital transformation in companies?
Given the current business landscape, it is imperative that organizations pay attention to trends in terms of innovation and seek to adopt the procedures of different departments according to the emergence of solutions that can optimize their results.
In order to keep up with the new market movements in detail, companies have had to incorporate technological solutions capable of centralizing information, speeding up processes, and guaranteeing solutions that are much more effective and aligned with customer expectations.
In fact, digital transformation is one of the most significant changes of recent times, directly affecting companies and their relationship with their customers.
Therefore, before starting the transformation process, it is essential to consider a series of aspects, such as:
- The financial reality of the business
- Objectives to be met
- Future perspectives under different time horizons.
- Emerging needs of the industry
- Demands and expectations of the company’s public
After careful reflection on the above points, the organization is ready to digitally transform itself.
In general terms, digital transformation is the adherence of technological resources to the center of the company’s strategies, considering different challenges such as improving team performance, increasing the volume of sales, and building customer loyalty.
Likewise, digital transformation allows for optimizing the reach of the brand, since it provides effective tools to work on the image and positioning of the business in its field and in the market in general.
From a marketing perspective, technology has transformed consumer habits and the way in which companies relate to their public. For example, the majority of consumers today:
- Conduct Internet searches before buying a product or contracting a service.
- Shop online
- Request product customization
- Demand a more engaging, problem-oriented experience
Thus, the innovative resources resulting from digital transformation have favored commercial transactions, as they increase the degree of trust and confidence in a brand and strengthen the bond between companies and customers.
But what are the specific benefits of digital transformation for organizations? Here we tell you all about it!
Benefits of digital transformation in business
By virtue of its ability to streamline and add more value to both internal and external processes, digital transformation has ceased to be a plus and has become a necessity, thus positioning itself as an extremely important process for corporate development and growth.
The following corroborates its relevance knowing its main benefits in the business environment:
Reduces operational costs
With software as a service (SaaS) and state-of-the-art programs and applications, it is possible to automate a large number of tasks, which leads to an expressive decrease in expenses with waste, losses, and repetition of activities resulting from the occurrence of errors during human intervention.
Likewise, the integration of the tools makes it possible to digitize the flow of information and files, thus eliminating the costs of printing and sending paper documents.
Digital transformation has made it possible to improve the security of corporate and customer information, once their resources have protection mechanisms, such as cryptography and backup solutions, among other related functions.
Thanks to digital transformation solutions, companies are able to treat their data more efficiently and assertively, avoiding fraud and other situations that jeopardize their reliability, integrity, and availability.
When we have the support of technological tools of very good origin and use them to our advantage, for example, we can use financial management software to comply rigorously with creditors, thus minimizing the incidence of fines and surcharges for late payments.
Another very interesting example is the use of contact center systems in the cloud to streamline and improve the quality of customer service since it allows quick access to a large database to consult the history of purchases, and consumer preferences, among other aspects.
Improving communication with customers
Digital channels and social networks have facilitated contact between brands and their public.
In fact, the implementation of tools favors contact between the parties and increases the feeling of transparency and reliability, as it allows to provide information quickly, provide solutions that meet the individual needs of customers, and obtain feedback on the products or services marketed by the company in order to increasingly optimize the consumer experience.
Increases sales volume
As a result of more effective communication and the creation of a closer bond with customers, the company is able to increase business opportunities and thus boost sales.
Likewise, digital transformation allows organizations to market their products or services using different channels, which leads to an increase in revenue and an improvement in the company’s profitability.
As you can see, digitally transforming the business allows organizations to improve their internal processes, reduce costs, increase customer satisfaction, acquire new customers, and find new sources of revenue.
However, for the process to bring the expected results, it is essential that you know your target audience and analyze their needs, identify the particularities of the industry in which the company operates, and discover how to use technology to meet the business challenges and achieve a strong advantage over the competition.
In addition, to achieve good results, companies must select the resources that best fit their economic potential, financial availability, as well as their projects and expected results. Do you want to know which are the main ones?